Work With Us!

Plant Based News is a mission led, multi-award-winning resource creating awareness about ethical consumerism, sustainability and the plant-based lifestyle. Not a false narrative – but information that empowers people to make better choices.

PBN is underpinned by a Performance Marketing agency that delivers excellence to numerous mission-aligned clients in this space. It is the largest revenue generator for our organisation and allows us to do important advocacy work that the world needs. This is an opportunity to support our lead ad ops specialist in our performance marketing department.

In terms of our model, we whitelist our ad account to appropriate organisations & offer ad ops services across Meta, Google, YouTube & Tik Tok. We then cross-sell other marketing services including creative services, campaigns, social media management / consultancy and influencer marketing. 

The job:

We are looking for an experienced freelance ad targeter to support our lead ad ops specialist with the following tasks: 

• Manage trafficking, delivery, optimizations, and reporting of digital ad campaigns for PBN and our clients.
• You need to be competent with google ads, Facebook ad manager, Tik Tok spark ads, and Linkedin ads.
• Must be technically adept within the digital ad space and be able to troubleshoot issues as they arise.
• Lead and make recommendations for conversion rate optimization of landing pages.
• Provide comprehensive reporting and analytics throughout campaign lifetime to ensure campaign pacing and performance.
• Manage timely status updates with multiple stakeholders, both internal and external.
• Manage relationships with external clients to maximize resource allocation.

You:

• Ability to collaborate well with teams and proactively manage multiple tasks.
• Proficient with applicable software and systems.
• Strong time management, and critical thinking skills.
• Advanced understanding of statistics.
• Strong command of the English language.
• Highly experienced with Google / Meta ads as well as other platforms.
• A personable, positive and friendly individual who will be comfortable in a client facing role.
• Must have proven track record experience in a similar position.
• 2 years minimum experience required

This is a remote position, but a European time zone is preferred.

To apply for this role, please click on “Apply Now” and fill in our Typeform.

Plant Based News is a mission led, multi-award-winning resource creating awareness about ethical consumerism, sustainability and the plant-based lifestyle. Not a false narrative – but information that empowers people to make better choices.

PBN is underpinned by a Performance Marketing agency that delivers excellence to numerous mission-aligned clients in this space. It is the largest revenue generator for our organisation and allows us to do important advocacy work that the world needs. This is an opportunity to grow the performance department as head of.

In terms of our model, we whitelist our ad account to appropriate organisations & offer ad ops services across Meta, Google, YouTube & Tik Tok. We then cross-sell other marketing services including creative services, campaigns, social media management / consultancy and influencer marketing. 

The Job:

• Managing Our ad ops team and upselling Performance Marketing to new clients
• Networking and developing your own portfolio for clients, including dealing with inbound clients as well as leading outbound sales
• Taking clients along the journey from meeting them for the first time (mostly digitally – our clients are global) to reporting the success of their campaign after it has been delivered
• Develop new business opportunities and pitch the platform to leaders in the plant-based / alternative protein market 
• Reporting back to and working alongside the management and client delivery team to bring new revenue and develop new relationships
• Meeting with your clients regularly

You:

• Experienced and motivated sales / partnerships person from a new media / digital agency / performance marketing background
• Highly experienced with Google / Meta ads as well as other ads
• Superior (5+ years experience) understanding of sales funnels, affiliate marketing and conversion tracking
• You will have an experience of selling into clients and have an understanding of our agency model of whitelisting our ad account, offering ad ops services for their account, then eventually cross-selling our other services in terms of creative services, campaigns, social media consultancy / management & editorial (i.e. advertorials)
• A personable, positive and friendly individual who will be comfortable in a client facing role
• Must have proven track record experience in similar affiliate and partnership position either in a client side or agency role
• Excellent written and verbal communication skills
• Understanding and reporting KPI’s
• Good personal skills, able to develop positive internal and external relationships
• 5 years minimum experience required

Please apply by clicking the “Apply Now” button below: 

• Conduct research on plant-based and vegan topics to produce engaging and informative feature articles
• Write high-quality articles that adhere to PBN’s editorial standards and styling
• Produce SEO-friendly content, oftentimes based on a brief, with a strong focus on keyword implementation
• Collaborate with the editorial team to generate new and innovative ideas for feature articles

• Proven experience as a Feature Writer, with a portfolio of published articles
• Excellent writing skills, with impeccable attention to detail
• Strong understanding of SEO and experience with keyword research and implementation
• A deep passion for and interest in the plant-based and vegan landscape
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a remote team environment
• Self-motivated and able to work independently, with a strong sense of accountability
• Familiarity with WordPress is a strong asset

As Plant Based News grows, we are interested in hearing from individuals with c-suite level experience. We have huge plans and need strong leadership. Could this be you?